Why Digital Marketing gaining exceptional popularity among startups?

by Textricks Solutions
Posted on January 7, 2021 at 12:30 PM

According to ClickZ, Net surfers now represent 57% of the world's population. An average of 6 hours and 42 minutes are spent online each day. By 2021, 73 percent of all e-commerce sales are projected to come from mobile services." It's an incredible amount of time and possibilities to make smart choices between traditional marketing and digital marketing. A revolution that was first started in 1971 by an American computer programmer Ray Tomlinson when he sends the first e-mail, has become a revolution to grow your business through digital means. It has become an ecosystem to learn, earn, grow, and increase reach among people.

Why is it more effective than traditional marketing?

Digital Marketing is quite different from traditional ones. Traditional marketing uses standard tools to promote business, viz. magazines, newspapers, banners, etc., whereas digital marketing uses digital platforms like social media, websites, and apps. Traditional marketing also requires capital and resources in vast amounts, but Digital Marketing requires only three things, Market awareness, some Digital Marketing Tool, and a professional digital marketer. With effective digital platforms, one can easily save both resources and capital without affecting their business output.

You can also use Digital Marketing to increase your visibility rapidly within a short period as the number of active internet users increases day-by-day. Web traffic has become the crucial thing to increase the profit numbers. Digital Marketing can also help you grow your reach to a larger audience to sell your product or service. With the correct use of it, the sales of your business could be increased multiple times. It is super-fast and cost-effective at the same time.

Digital Marketing is not a single thing but many other tools that include Search Engine Optimization, Social Media Marketing, Email Marketing, Pay-Per-Click, etc. These tools can increase your business visibility and mobility at the same time. Content Writing's role can't be neglected as it is the soul of your website or app. An effectively optimized content through SEO could be a game-changer for your Digital presence. One more advantage of Digital Marketing over a traditional one is that one can easily measure all their ongoing campaigns.

If you are tired of spending lots of capital offline but still not satisfied with it, it is your turn to invest more in Digital Tools.