Content is considered a powerful business tool because it has the ability to engage users and push for conversion. Therefore, content marketing has become a critical element of any company's digital marketing strategy. An efficient plan disposes of as a cost-effective but reliable means to recover the traffic as well as new leads for the company. It also has the ability to excite readers and make the business a brand. Creating engaging online content is indeed a challenge because you must take the pulse of online readers. Circulating it through the proper online marketing channels is a greater challenge.